May 24, 2006
Media Life: Accenture has just erected a giant interactive display at Chicago's O'Hare International Airport. The Accenture Interactive Network debuted with a high-definition screen that is 10 feet wide and 7 feet tall, offering content like news, weather, sports and entertainment. Users can touch the screen to choose what they want to watch. "Think of a static poster. We've taken that to a completely different level," said Teresa Poggenpohl, Accenture's executive director of global advertising and brand management.