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Giant Eagle taps Grocery TV platform to scale retail media network

Photo provided by Grocery TV

February 19, 2025

Giant Eagle is partnering with Grocery TV, an in-store retail media platform, to leverage Grocery TV to scale its Leap retail media network by activating relevant content on in-store television.

The partnership involves nearly 200 supermarkets across five states, according to a press release.

Grocery TV was selected by Giant Eagle for its proven in-store retail media model that elevates the customer experience, provides meaningful customer touchpoints for advertisers, and streamlines network operations.

Giant Eagle conducted independent research to gauge Grocery TV's potential impact on the customer experience.

"We chose Grocery TV because they share our commitment to the customer experience," Joell Robinson, senior director from Giant Eagle, said in the release. "By partnering with Grocery TV, we are adding another notable customer touchpoint to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program."

To supplement Giant Eagle's efforts, Grocery TV's experienced media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores. Giant Eagle will also leverage Grocery TV's Content Management System to manage their in-store messaging across different store zones.