News

Getty Images signs partnership with Bluefox for picture distribution to DOOH networks

October 11, 2009

Getty Images announced today that it has signed a strategic partnership with BlueFox, a European DOOH (Digital Out-of-Home) content provider.

BlueFox specializes in providing dynamic content for DOOH screens, which feature some of Getty Images' leading imagery and footage from its editorial and creative collections. These productions are created by Getty Images and are adapted to the DOOH market by BlueFox.

The initial offering features three subscription products, which are currently available with samples and include:

- This Week in History: A 10-30 second or one to two minute weekly recap of historical events across News, Sport, and Entertainment, containing images and footage from Getty Images' world-renowned collections. - Celebrity Profiles: Twenty second or one minute highlight reels of celebrity careers, with over 70 of the biggest celebrities in the world, primarily sourced from the WireImage video collection offered by Getty Images. - Custom video packages: Specialized packages of video clips, custom-produced by BlueFox according to client activities and values, containing creative imagery and footage from Getty Images.

"We are very excited to partner with Getty Images and to have their products in our catalogues. We trust our clients will appreciate the very high quality of the images and the originality of the concepts."