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Gesturetek products used for LG ‘Virtual Cell Phone Experience' project in French malls
September 3, 2009
LG Electronics of France and its communications group, Stella Publicis, were looking to create a unique interactive consumer experience to promote the company's array of mobile phones. Systems integrator MTC Arscénique was tapped for an interactive display project and chose to use Illuminate Multi-Touch Display technology from GestureTek.
MTC Arscénique is a provider of audiovisual technology for permanent and temporary installations at events, retail locations and in other large public spaces. The company has been a reseller of GestureTek's technology for more than three years.
LG Electronics' objective was to enhance existing kiosks installed in malls throughout France. They envisioned interactive display units using advanced gesture recognition technologies so that mall patrons could enjoy a ‘virtual cell phone' experience, and get an actual sense of the phone's applications.
The solution was to integrate GestureTek's Illuminate display technology directly into the existing kiosks. Using an ultra short-throw lens video-projector, MTC Arscénique created a 35-inch vertical screen showing aninteractive image of dual-touch phone.
Custom multi-touch content was created in Flash by MTC Arscénique's content development team. The content recreated the phone's general layout. Information retrieval was either directly interactive, such as pointing to menu items for music, video and picture access, or through a series of short automatic sequences, for example, when a user points to the make a call icon, an actual phone call simulation occurs, after which the user is returned to the system's home page.
"In this way, the public can virtually access most of the phone's applications," said Emmanuel Ducros, CEO of MTC Arscénique. "The interactive experience is like using a large tactile smart phone."
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