News

GestureTek launches the Cube, a portable plug-n-play interactive signage system

May 19, 2009

SUNNYVALE, Calif. — GestureTek Inc., a provider of gesture-controlled interactive display solutions, has announced the launch of the Cube, a portable, "plug-n-play" interactive projection display unit that brings the power of motion-based interactivity to any location and designed for advertising, branding and promotional campaigns.

The Cube comes pre-configured and pre-calibrated, and includes more than 70 games, special effects and video and sound applications. Flash applications also are available. Its plug-n-play setup also requires no onsite technical support for installation. 

"We've taken the best features of our highly successful large, permanent overhead, interactive display deployments and packaged them into a flexible and compact turnkey system that is perfect for even the most space-constrained venues," said Vincent John Vincent, president of GestureTek.

The Cube measures 23x18x16 inches and weighs 60 pounds. It comes with a 4x5 foot mat, onto which an 80-inch diagonal display is projected. Multi-media content is displayed on an interactive floor, allowing users to control and manipulate this content by stepping onto the projection. 

GestureTek's multi-patented video gesture control software for body tracking monitors the movements of people using the Cube. Together with a high-end projector, camera and other hardware (including a Quad Core computer, portable multimedia projector with an ultra short throw lens, four USB connections, an Ethernet connection and a mini audio jack), the system detects motion and responds with changes to the projected content.

GestureTek's customers also are singing the praises of the Cube. Customers who were part of the Cube's soft launchover the past few months gave it extremely high marks as an attention-grabbing, ready-to-use product.

The Cube is designed for retail chains, hospitality locations and advertising rollouts. Its visual appeal causes passers-by to stop in their tracks and engage with the brand. Its portability allows it to be used for time-specific promotions and to be easily moved from location to location, depending on the organization's advertising and marketing requirements. The Cube is also well-suited for tradeshows and traveling events, due to its mobility and ease of use. 

"Anytime an advertiser wants to market in a high-traffic location and deliver a strong advertising message that cuts through the clutter, or to provide an engaging game or activity that keeps consumers engaged with the brand for a longer period of time, the Cube is an engaging and cost-effective option," Vincent said. "Sears, Old Navy, American Family Insurance, Diageo and Cineviz are among the businesses who have turned to the Cube. These companies enjoy all the promotional benefits of a large-scale interactive digital signage system without the usual accompanying financial, real estate and technology commitments."