News

GestureTek holds on to DOOH in Qualcomm deal

July 24, 2011

Qualcomm Inc. recently announced that it has acquired certain gesture recognition assets from GestureTek, a developer of gesture-recognition technology, but GestureTek is maintaining control of its public display and digital signage businesses.

GestureTek has more than 25 years of experience implementing gesture-based technologies in mobile devices, entertainment facilities, healthcare systems, retail locations, and public and private venues. The acquisition gives Qualcomm ownership of certain intellectual property assets related to gesture recognition, as well as key engineering resources. GestureTek is retaining other assets in continuation of its gesture-controlled public display and digital signage business, the companies said.

"This transaction with Qualcomm is a great result for both parties," GestureTek President and co-founder Vincent John Vincent, said in the announcement. "GestureTek will continue to deploy our technology in the digital signage/public display and health markets, on which we will now focus exclusively."

Gesture recognition technology will be integrated into Qualcomm's current and next-generation Snapdragon processors, giving OEMs the capability to produce smartphones, tablets and home entertainment devices with user interfaces based on natural human gestures, according to the announcement.

"Applications processors are enabling a range of new ways for consumers to interface with their home entertainment and mobile devices," said Steve Mollenkopf, executive vice president and group president, Qualcomm, in the announcement. "Our acquisition of key technology and assets from GestureTek will strengthen Qualcomm's smartphone product portfolio and enable our customers to launch products with new and compelling user experiences."