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GestureTek announces 3D gesture initiatives for Sprint, Hitachi
June 11, 2009
SUNNYVALE, Calif. — GestureTek Inc., a provider of video gesture control technology for 2D and 3D cameras, and the key patent holder in video gesture control interfaces, has announced that its 3D depth tracking technology will be used for a gesture-based interactive digital signage display for telecom giant Sprint. GestureTek also announced the granting of a third patent for its 3D depth tracking and image visualization technology.
"GestureTek 's 3D tracking technology, embedded in the Hitachi gesture control television set, has sparked such interest that we have been conducting live demonstrations in forums such as the Wall Street Journal's 'All Things Digital' Conference and The Today Show, to be aired next week," said Francis MacDougall, GestureTek's co-founder and chief technology officer.
"For more than 20 years, GestureTek has been creating 2D and 3D tracking technology and evangelizing video gesture control as the next step in computer human interaction," said Vincent John Vincent, GestureTek's co-founder and president. "With more than 4000 public installations worldwide and a robust library of video gesture control technologies, applications and patents, GestureTek has blazed the trail in 3D depth tracking and gesture control and is a leader in the market today."
Sprint's 3D depth sensing interactive display screen, with mobile phone connectivity, will track people's body movements and respond by sending a Sprint promotional message that follows them whenever they walk in front of the interactive billboard. The interactive motion-detecting advertising message will invite users to create their own personalized interactive wall art on Sprint's gesture control screen, by calling Sprint on their mobile phone. The case study and video of Sprint's interactive campaign, installed with partner Mission Electronics, can be seen here.
Sprint joins other respected organizations that are using GestureTek's 3D vision control system, including the B.C. Olympic Secretariat and Hitachi. The B.C. Olympic Secretariat commissioned five interactive 3D depth sensing flight simulators, featuring GestureTek's 3D hand tracking interface, for use at the Beijing and Vancouver Olympics. Users interact with the attraction, called the B.C. Explorer, with simple, intuitive gestures. They control the experience of flying over 3D real-time satellite texture maps of the province of B.C. by tilting, rotating or making a fist with their hand. A video of this striking interactive attraction can be seen here.
Hitachi gesture control for The Today Show, 'D7'
Hitachi uses GestureTek technology in its gesture control television prototype. With a 3D depth camera and GestureTek's patented tracking software, the system allows users to control a TV with hand gestures instead of button presses. It recognizes a wide variety of poses and gestures, including swipes and waves.
The gesture control television set captured people's imagination when GestureTek demonstrated the technology at the Wall Street Journal's 'All Things Digital' Conference. A similar demonstration will be aired on The Today Show next week.
"The trend to gesture control spans far beyond just television sets and digital signage," MacDougall said. "We have licensed our patents and technologies in various ways to a multitude of consumer electronics providers, including for PlayStation, Xbox 360 and Hasbro. We are also working with major telecom companies and electronics manufacturers to enable gesture control for their set top boxes, consoles and other consumer devices."
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