Display Technology

Georgia theater partners with Samsung Electronics America to enhance movie going experience

Photo: Samsung Electronics

February 27, 2026

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The Georgia Theatre Company partnered with Samsung Electronics America to drive an enhanced movie going experience at the Trilith Cinemas, in Fayetteville, Georgia, with a deployment of Samsung Onyx cinema LED screens.

Trilith Cinemas is the first U.S. theater to feature the latest Samsung Onyx (ICD model) cinema LED screen, according to a press release.

At Trilith Cinemas, five auditoriums showcase Samsung Onyx screens in multiple formats, ranging from 5-meter (16-foot) and 6.4-meter (21-foot) displays to a 14-meter (46-foot) screen designed for large-scale, epic presentations.

"Cinema has always been about shared moments and the power of visual storytelling," Jonathan del Rosario, head of product, display solutions, Samsung Electronics America, said in the release. "Guests at GTC Trilith Cinemas are among the first in the United States to experience the latest Samsung Onyx cinema LED technology, where every frame is presented with exceptional depth and clarity. Together with Georgia Theatre Company, we are helping audiences experience the magic of movies in a way that reflects the filmmakers' creative vision."

As images are generated directly from the LED screen rather than projected, brightness and image quality remain consistent across the entire display.

"At Georgia Theatre Company, we believe the future of moviegoing will be defined by premium experiences that simply can't be replicated anywhere else," Bo Chambliss, president of Georgia Theatre Company, said in the release. "Bringing the latest Samsung Onyx cinema LED technology to GTC Trilith Cinemas allows us to present films with remarkable image performance and scale while honoring the filmmaker's intent. Located at the center of one of the most important production communities in the country, GTC Trilith Cinemas at Trilith Live is a natural home for this next generation of cinema, connecting the creative process to the audience and giving our community a world class place to gather and share in an unmatched communal moviegoing experience."