News
GE launches global HDTV joint venture
September 24, 2008
FAIRFIELD, Conn. — GE has announced the formation of General Displays & Technologies LLC (GDT), a new joint venture with Tatung Company, a global provider of display technologies. GDT will design, market and service GE-branded HDTVs to deliver high definition video, audio and Internet. The first series of premium product offerings will be available to consumers in Spring 2009.
"We are developing advanced Internet capabilities for content delivery to televisions, without the need for a PC," said Marc McConnaughey, chief executive of GDT. "This includes Internet Protocol TV (IPTV) through cable, satellite and advanced fiber optic television connectivity. The long-term strategy is to allow consumers to customize their viewing experience by downloading widgets and a variety of services directly to their HDTVs."
In addition to offering HDTVs, GDT will partner with NBC Universal (NBCU), a leading media and entertainment company, to develop an open platform capable of delivering Internet and other digital content directly through the television.
"This is an exciting opportunity for NBCU to partner with GE and help design a cutting edge product that responds now to consumer desire for a seamless union of high quality digital content and Internet engagement, with an ease that still appeals to TV viewers," said Darren Feher, vice president and chief technology officer, NBC Universal.
Ultimately this product will let consumers view digital HD content from popular Web sites directly on their televisions, coupled with clean in-synch integration with the preferences and personalization.
"Sales of LCD TVs have grown 30 percent year over year as flat screen TV prices have fallen, opening up the market to new consumers," said Peter Weedfald, president North America, GDT. "GDT is well poised to become a leader in today's rapidly developing digital marketplace and provide the retail channel with pioneering products to meet this growing demand. In addition, the entire line of GE-branded HDTVs will be highly energy efficient, ensuring a cost effective and environmentally sound product for the home."
GE is a 49 percent equity stakeholder in GDT, and as part of the agreement, GDT has entered into a new licensing agreement to market GE-branded HDTVs globally. Tatung brings global expertise in design, manufacturing and supply chain management, with facilities in Greater China, North America, Europe and Southeast Asia.
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