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FWI rolls out 'nation's first' digital signage carpet in new HQ

Visual communications solutions firm Four Winds Interactive announced it is now home to the United States' first digital carpet — a new technology that turns a building's floor into a dynamic information display designed to help workplaces become more efficient, creative environments.

November 25, 2015

Visual communications solutions firm Four Winds Interactive announced it is now home to the United States' first digital carpet — a new technology that turns a building's floor into a dynamic information display designed to help workplaces become more efficient, creative environments.

FWI said that when it built its new headquarters in Denver, the company designed it to be the "workplace of the future." In addition to the nearly 300 screens installed throughout the office, FWI implemented a technology that it says hadn't made its way to the United States yet: Phillips and Tandus Centiva Luminous Carpets, "a seamless integration of LED lighting, technological adaptability and style."

Phillips Luminous Carpets is a patented digital flooring solution that combines the latest in LED technology from Phillips with specially designed light-transmissive carpet from Desso, represented in North America by Tandus Centiva, both Tarkett companies. The thin lighting panels are placed in the subfloor and overlaid with the specialty carpet, leaving the finished product level with the rest of the floor. When the lights are off, it looks like normal carpet, but when the lights are on, it's a customizable, digital communication platform.

"We are pleased that Four Winds is the first company in the nation to adopt the luminous carpet. There is really no company that's better placed to showcase this new technology. They've been at the front of the visual communications revolution since the beginning, and this partnership just makes sense," said Ed Huibers, sales and marketing director of Phillips Luminous Carpets, in the announcement.

"I've always believed that all surfaces will at some point have the ability to display content," FWI CEO David Levin said. "The moment that I saw what Phillips and Tandus Centiva were able to do with carpet, I loved the idea and was convinced that our new building had to have it."

FWI integrated this technology into their third floor Customer Experience Center, an area designed to showcase a variety of the company's visual communications solutions. Upon exiting the elevator, visitors are greeted with personalized welcome information, and then directed with moving arrows around the corner toward the 80-foot-long wall of displays. The whole experience is intended to be a strong display of how powerful and diverse visual communications can be, the company said.