Display Technology

Full-motion digital billboard coming to Inglewood’s Downtown Market Street Promenade

Provided

October 7, 2021

Digital signage company WOW Media has released a full-motion digital outdoor billboard at the intersection of South La Brea Avenue and Manchester Boulevard, the entrance to Inglewood's Downtown Market Street Promenade in Los Angeles, according to a company press release.

The billboard will consist of three individual offset display panels made of LED screens all warped within a curving ribbon of light-emitting diodes. The billboard will display the city of Inglewood seal along with City of Champions branding and will mark the entrance to Inglewood's Market Street Promenade.

"Reestablishing Inglewood as the sports and entertainment capital of the world is an ongoing collaborative effort between government leaders and private business, and WOW Media is proud to continue playing a prominent role in the revitalization," Scott Krantz, WOW founder and president, said in the release. "Collaboration and customization is the new frontier for the outdoor industry and this unique partnership is another step toward fully realizing our shared vision for Inglewood's future and the industry as a whole."

The display will be designed in collaboration with Inglewood-based architect Christopher Mercier and WOW Media. Mercier, who owns (fer) Studios, previously worked for architect Frank Gehry.

"Designing a state-of-the-art beacon that our community can enjoy for its artistic merits while displaying innovative messages from the businesses that are flocking to Inglewood is a collaboration that I'm proud to be associated with," Mercier said in the release. "While I've worked on projects around the world, this collaboration with WOW Media within walking distance of my home is a challenge and honor that I am thrilled to tackle."

Utilizing WOW's network of 22 digital boards throughout Inglewood, advertisers will have multiple impression points whether customers are flying into LAX or taking in a Rams or Chargers' game at SoFi Stadium.

WOW Media, based in Los Angeles, has run campaigns for brands and studios such as Netflix, Amazon, Samsung, AT&T, Omega, Apple and Corona.