France Telecom adds digital signage to 113 locations

PARIS — Content management and delivery company GlobeCast has equipped 113 of France Telecom/Orange's sales boutiques with its digital signage solution, GlobeCast Captive Audience. The product allows France Telecom to remotely aggregate content, create and manage playlists and broadcast to the network of plasma or LCD screens at its different agencies. Captive Audience is an IP-based digital signage solution. The client can organize content and playlists of targeted ads, product bulletins and entertaining clips, which are then sent to a media server, one of which is located at each agency. This media server then uses Wi-Fi to command the media player box behind each individual display screen. Captive Audience is a scalable solution that can include content management, transport and playback. Content, while stored locally at the various agencies, is also backed-up on GlobeCast's secure content management platform at its Paris technical operations center. The platform used to store and transport this content receives constant supervision and maintenance. GlobeCast, a subsidiary of France Telecom, is a global content management and delivery company. Via its worldwide satellite and fiber network, the company manages and transports 10 million hours of video and other media yearly for its core customer base of broadcasters, as well as corporate, government and retail clients.