DOOH Advertising

Framen, Schindler DOOH partnership rolls out hotel elevator screens

Schindler, a Europe-based elevator firm, is partnering with FRAMEN, a content-streaming platform, to develop DOOH advertising via digital signage with infotainment content in hotel elevators across the DACH region (Germany, Austria and Switzerland.)

Image: Schindler/Framen.

April 26, 2024

Schindler, a Europe-based elevator firm, is partnering with FRAMEN, a content-streaming platform, to develop DOOH advertising via digital signage with infotainment content in hotel elevators across the DACH region (Germany, Austria and Switzerland), according to a press release.

The ongoing partnership has made 150 screens available for DOOH advertising bookings through the FRAMEN platform, located in three star and four star hotels. The initial focus of development was the Alpine resort region of Austria, including screens in hotels located in Ischgl, Kitzbühel, Saalbach-Hinterglemm, Zell am See, Zillertal, Sölden, Lech, and St. Anton am Arlberg. The partners plan to expand screen availability to 220 hotels in Salzburg, Tyrol, and Vorarlberg.

"The hotel lift is the perfect hub for information and entertainment: almost all guests use it, and thanks to simple programming by the hotels, content such as excursion tips or free slots in the wellness area can be communicated in real time," Gottfried Jung, existing installation director at Schindler Austria, said in the release. "Digital communication in the lift thus becomes an added value for hotel guests, advertisers and hoteliers."

"We see enormous potential in content playout in the lift," Antonello Romano, senior growth manager at FRAMEN, said in the release. "Guests usually have no mobile phone reception during the journey and are open to good infotainment. Holidaymakers, nature lovers and sports enthusiasts can be targeted."