News

Formetco integrates software with Adomni's DOOH platform

May 24, 2019

Formetco has integrated its enterprise software F360 CMS with Adomni's Demand Side Platform for DOOH buying. With the integration, Adomni's advertising base can access the IBO COOP inventory of digital signage, according to a press release.

The F360 can connect multiple DSPs to provide additional programmatic revenue. Users can now interact with buyers that would previously be difficult to reach.

"We are proud to expand our relationship with the Formetco team to help their operators increase fill rates and drive new revenue," Jonathan Gudai, CEO of Adomni, said in the release. "With our Audience IQ technology, billboard operators can now sell their OOH inventory by audience segments, not just by location. With this new capability, we believe that there will be a substantial increase in the number of OOH buyers, as the digital media landscape and the world of roadside billboards come together."