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Ford launches interactive digital signage
January 22, 2008
MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, has announced that Alteris Group LLC, a Michigan-based marketing communications company, will launch a Ford Motor Company interactive digital signage program using RoninCast software. The digital signage system, which is currently in auto shows and consumer events around the U.S. and Canada, will promote and demonstrate the latest Ford SYNC in-vehicle technology designed by Microsoft in collaboration with Ford engineers for integration into Ford vehicles. The initial deployment is 50 units for use in public events.
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The Ford/Microsoft SYNC display as shown at KioskCom Self Service Expo New York 2007. |
Ford will use the interactive RoninCast digital signage system at auto shows and other special events to demonstrate and promote Ford SYNC features and benefits to customers. Frank Mayer & Associates provided the display enclosure solution. Alteris Group led the team, directing the creative content and project management, while Wireless Ronin provided the proprietary software, information architecture, interactive design and content deployment.
The system integrates 50-inch and 32-inch touchscreens with fabricated Ford SYNC branded enclosures. The program simulates the key SYNC features with on-screen virtual guides that interact with the audio "voice" of SYNC to demonstrate hands-free calling and playing audio tracks from an mp3 player or USB drive.
This updateable system provides just-in-time simulation-based content to both large-screen digital signage systems as well as computer desktops. The initial deployment will feature 50 units with plans for potential dealership deployment shortly thereafter. Ford SYNC, with the Alteris/Wireless Ronin system will be "on the road" at special events across the country over the next six months, including the Microsoft launch event in Seattle, Texas State Fair, Race for the Cure events, Digital Life Expo and the 2007/2008 Auto Show circuit.
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