Retail

Fineco, Hearts and Science launch DOOH campaign with Talon

August 26, 2020

Fineco, a financial services company, has teamed up with global communications company, Hearts and Science, to run its Trade Without Compromise DOOH campaign in the U.K. The companies ran the campaign on Talon's platform Atlas, according to a press release.

Fineco built the campaign to encourage trade investors to return to the U.K. market following COVID-19. The company used Atlas to respond to market conditions quickly with its automated buying features.

Atlas also identified audiences based on valuable behaviors and ran the campaign on panels across different environments and on times of day to reach the right audience in London and southeastern U.K.

"This is a fantastic campaign to be a part of. At Hearts, we pride ourselves on being leaders in embracing the very latest data analytics and technology to deliver for our clients," Garret O'Reilly, managing director, Hearts and Science, said in the release. "Working with Talon to be the first agency to use Atlas is no exception and it has allowed us to be more granular in our approach and focus in on the Out of Home activity that will deliver positive outcomes for Fineco."