News

Financial firm acquires majority stake in OOH media company

June 20, 2016

Rouge Media Group, a North American out-of-home media company, has announced its partnership with Fairfax Financial of Toronto, Canada.

The investment made by Fairfax, which now owns a majority stake in Rouge Media, will allow the company to grow its current and future activities in the U.S. and Canada through expansion within its current platforms and through strategic acquisitions, according to a press release from Rogue Media. Martin Poitras, president and CEO of Rouge Media, and the current management team will continue to manage the daily operation of the company.

"Rouge Media is a Canadian success story led by its founder, Martin Poitras, that has been profitable since inception and has innovatively grown its proprietary brand in specialized key media markets over the last decade," said Paul Rivett, president of Fairfax. "We are excited not only to partner with Martin and the entire Rouge Media team, but also to be part of the long-term international expansion of their tremendous, scalable business."

A result of the Fairfax investment is Rouge Media's recent acquisition of On Campus Media in the U.S, the release said.

"To work for blue chip US brands and marketers, you must have the necessary scale. The acquisition of On Campus Media's digital and mobile assets gives us immediate exclusivity in over 450 US colleges. It was a no brainer," said Martin Poitras, president and CEO of Rogue Media.

The company will also shortly unveil new innovations within the digital OOH and mobile space in both the U.S. and Canadian markets.