News
FBI tracks down 'most wanted' using Times Square digital billboard
January 17, 2010
The FBI unveiled the equivalent of giant, flashing wanted posters in Times Square for the first time Friday, hoping to generate tips from tourists and others who flood the "crossroads of the world" each day, the Associated Press reported Friday.
Clear Channel Outdoors offered the space to the FBI following a pilot program in Philadelphia that led to two arrests. The billboard sits above the entrance to the W Hotel, surrounded by lower-tech billboards advertising Broadway musicals. Under the agreement with Clear Channel, the FBI has access to 430 other digital billboards in 33 cities. It can use them to publicize fugitives and missing children it believes might still might be in the area, and to make public safety announcements.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Epson showcasing projection features at Pro AV industry events
Jolt enhances platform with AI capability for advertisers
UniLED Software teams with MX for DOOH ad verification
Screenverse taps ABCS Insights as measurement partner
Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager
