News

Fastsigns selects new CMO

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November 7, 2019

Fastsigns International Inc., a signage and visual communications franchisor, has appointed Jennifer Herskind as the new chief marketing officer, according to a press release.

Prior to joining Fastsigns, Herskind held the position of CMO for Smoothie King where she directed all branding, marketing and research and development strategy. She has also held positions at a variety of companies such as Gold's Gym, Dave & Buster's and Pizza Hut.

"We are thrilled to welcome Jennifer Herskind as our new chief marketing officer. She has a strong background working with various franchisors making her the perfect addition to support our franchisees," Catherine Monson, CEO at Fastsigns International, said in the release. "We look forward to expanding the Fastsigns brand with her expertise as we continue to scale for growth."