News

EyeDooH signs first long-term contract for content repurposing

November 24, 2009

EyeDooH, launched by Neo Media Group in July 2009, has announced its first long-term contract for DooH content repurposing.

The company is an offshore content creation service for digital out-of-home media (DOOH) whose service mainly focuses on content repurposing, raw material editing, simple DOOH content creation and DOOH channel-template assembly.

After a pilot period, eyeDooH closed a long-term agreement of 24 months, providing content services to Neo Advertising Switzerland for its retail DOOH network within Migros Neuchâtel/Fribourg — one of Switzerland's largest supermarket chains.

Damian Indermitte, managing director at Neo Advertising Switzerland, said that with eyeDooH, Neo was able to cut costs by at least 30 percent, maintain a fluid communication and receive quality results.

In addition to the Neo contract, eyeDooH says it also has delivered project-based content to companies such as Minicom and Prismaflex and is in negotiations with other DOOH content players. EyeDooH is coordinated by Jan Hauters from Beijing, China.