News
Endcap digital signage drives double-digit sales for big box sports stores
December 16, 2009
The MediaTile Company, a provider of cellular digital signage and SaaS-based solutions, has announced that Hunter's Specialties, a sports equipment provider, has achieved double-digit sustained uplift in product sales over the past year by incorporating cellular digital signage in its brand-based end-cap displays in retail chains.
Using MediaTile's 3G cellular approach has enabled Hunter's to deploy a nationwide end-cap TV network that requires only a power outlet to set up and run. This has enabled Hunter's Specialties to reach, impact and influence millions of visitors.
"With our touchscreen digital signage network fully deployed, we are now realizing all the advantages that this new medium has to offer — from increased sales to tracking consumer interests," said Matt Charipar, national sales manager for Hunter's Specialties.
MediaTile screens use built-in 3G cellular-based internet connectivity from Sprint, Verizon Wireless or AT&T, which eliminates the need to rely on a Wi-Fi or LAN-based network connection within in each store.
"The time is now for brands and their agencies to infuse digital signage solutions into their point-of-purchase and in-store integrated merchandising campaigns," said Roger Sanford, VP of Media Services for MediaTile and founder of one of the first digital advertising agencies, P3M. "Our customers tell us that this is the future of merchandising, managing their promotions and customer communications where it matters most — right at the point of purchase.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
