News

Elo Touch intros interactive touchscreen digital signage architecture

Elo Touch Solutions, the company that claims to be the "original inventors of the touchscreen," has introduced the Elo Interactive touchscreen digital signage architecture that matches commercial-grade I-Series touchscreen hardware with EloView software for cloud-based content delivery and remote device management, the company said.

June 26, 2015

Elo Touch Solutions, the company that claims to be the "original inventors of the touchscreen," has introduced the Elo Interactive touchscreen digital signage architecture. Elo Interactive matches commercial-grade I-Series touchscreen hardware with EloView software for cloud-based content delivery and remote device management, the company said.

Elo said it is working to make it easy to connect online and in-store digital marketing campaigns using an Internet of Things intelligent system of hardware, software and cloud infrastructure. "Elo Interactive offers the style and engaging digital experience marketing demands with the efficiency and functionality an IT operations team can depend on," the announcement said.

"Elo is making deployment and management of touchscreen digital signage much easier, less expensive and more secure," Elo CEO Craig Witsoe said in the announcement. "Integrating online experiences in physical locations for cross-sell/upsell opportunities, endless aisle offerings, loyalty rewards, self-service transactions, point-of-purchase displays and product selectors drive a clear, concise and consistent message. Retailers, brand managers and digital marketing agencies can leverage existing online assets, mobile apps, Web content and social media campaigns in-store, next to merchandise, where it is most effective to boost sales."

Mobile payments such as Android Pay, Apple Pay, Google Wallet and Samsung Pay are supported through an optional NFC accessory module. Other retail accessories include a barcode scanner and encryptable magnetic strip reader in addition to coordinating mounts and stands for floor, shelf, wall and tabletop installation.