DOOH Advertising

Elevision teams with Viooh on smarter DOOH buying

Photo: Adobe Stock

May 1, 2025

Elevision, a UAE-based digital-out-of-home media company, has partnered with Viooh, a DOOH supply-side platform.

The integration will allow advertisers to programmatically access Elevision's premium screen inventory across the UAE and the U.K. via a wide range of demand-side platforms, according to a press release.

The partnership launches across all Elevision networks in the UAE and U.K. Elevision anticipates programmatic bookings will account for 5% to 7%of total revenue within the first 12 to 18 months.

The move reinforces Elevision's commitment to innovation and automation and expands its programmatic buying opportunities by adding an additional layer for advertisers looking to plan and activate omnichannel campaigns in real-time.

"This partnership with VIOOH is an exciting step forward in our growth story. We've always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results," Niall Sallam, CEO of Elevision, said in the release.

"The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial and lifestyle communities, Elevision's inventory combined with VIOOH's real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally," Gavin Wilson, global chief commercial officer at VIOOH, said in the release.

Elevision's network of 2,187 digital screens in 725 locations across the UAE and the U.K.