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Effective Content for Digital Out-of-Home Advertising

When it comes to effective digital out-of-home advertising, what's on the screen matters as much or more than the screen itself.

January 27, 2010

 
 
When it comes to effective digital out-of-home advertising, what's on the screen matters as much or more than the screen itself. This article discusses:   
  • Keeping content interesting
  • Display quality
  • Timing
  • What tomorrow holds

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