Content
Edison Interactive, Atmosphere hit golf courses with streaming TV
November 18, 2021
Edison Interactive, an OOH content management system for connected screens in golf carts, rental vehicles, hotel rooms and more, is partnering with Atmosphere, a company providing streaming TV for businesses.
Due to the integration, a curated feed of Atmosphere's audio-optional TV channels will be available through Shark Experience presented by Verizon, a platform managed by EI, according to a press release. Shark Experience is available at more than 350 golf courses and in over 33,000 golf carts in the U.S.
"Atmosphere offers a new type of video experience, featuring channels that are designed to be enjoyed with or without sound, so golfers can watch without disturbing other players on the course," Jeremy Ostermiller, CEO and co-founder of Edison Interactive, said in the release. "They are the ideal partner to provide unique, snackable content that will suit different moods and mindsets for customers using Shark Experience."
Atmosphere streams more than 250,000 hours of programming per day across 54 channels of both owned and partner content, reaching over 48 million visits every month, according to the release. It provides venues with TV hardware and programming for free, monetizing its content through its proprietary advertising platform and paid subscriptions, allowing venues to run their own ads during programming breaks.
"We are ecstatic to be partnering with Edison Interactive," Leo Resig, CEO and co-founder of Atmosphere, said in the release. "Atmosphere is designed to elevate the customer experience across every type of business. The content we've curated for the Shark Experience platform will enhance any golfer's experience on the green, unlocking a wealth of engaging content as they move through the course."
EI was founded in 2016 and is headquartered in Denver, Colorado. Atmosphere was created within Chive Media Group as CHIVE TV and developed in 2019 into Atmosphere.
