News

East Coast Music Assn. partners with ScreenScape for Venue signage network

January 21, 2010

The East Coast Music Association (ECMA) has announced that it is launching its own ScreenScape-powered Venue Network to bring ECMA news, information and entertainment services to the places where fans of East Coast music work and play.    "Place-based media offers the East Coast Music Association a unique opportunity to take control of our brand and to offer innovative new services to our members," said East Coast Music Association executive director Su Hutchinson. "The media landscape has changed dramatically over the last ten years and we see ScreenScape as a way of taking the ECMA message to our community in ways that are more targeted and more cost-effective. In fact, ScreenScape will become an invaluable tool not just for bringing visibility and exposure to our artists but for attracting sponsors as well."

The East Coast Music Association will use ScreenScape's Group Licensing technology to centrally distribute rich media content including music video, East Coast music news and community events, to participating venues.