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easescreen's new marketing head takes aim at disruptive inclusion

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December 6, 2022

Provided by easescreen.

Austria-based easescreen has named Zuzana Yalcin as head of marketing with an aim to increase leadership and representation among young women in the digital signage industry, according to a press release.

"Despite coming from a different industry, she immediately adopted our spirit and understood from the beginning what the challenges and opportunities are," Gerhard Pichler, CEO at easescreen, said in the release. "I especially value her drive, intelligence and eagerness to keep learning and growing — in her department and beyond."

"easescreen has a unique story to tell, and it's my job to share it with the world," Yalcin said in the release, which added that "Through her efforts, she hopes to not only promote digital signage but also to attract other young women to the AV and digital signage industry."

Yalcin is also a member of the AVIXA Women's Council DACH, Women of Digital Signage and the DSE Advisory Board.