News

Dutch airports and gas stations integrate DOOH software

November 15, 2016

MMD Media has selected BroadSign International Llc., to provide its digital-out-of-home software for displays at Dutch airports and gas stations. BroadSign has already rolled out its software to displays at Eindhoven Airport, the second largest airport in the Netherlands, according to a press release.

BroadSign provided the software for displays at check-in counters, shops, restaurants, luggage belts, gates and seating areas at the Eindhoven Airport. The company will soon integrate its software with displays at Rotterdam The Hague Airport and in gas stations across the country.

"BroadSign's software helps us remain one step ahead of the digital out-of-home market," said Danny van Beek, managing director at MMD Media. "The possibilities of the software allowing us to trigger all displays separately, combined with adaptive and programmatic planning and buying workflows, provide our clients with optimal flexibility and choice. This is what MMD Media stands for."