News

Dunkin' Donuts pilots digital signage network

August 21, 2008

NEW YORK — YCD Multimedia has announced that it has launched a pilot test of its onsite digital signage with Dunkin' Donuts franchisee, Kainos Partners, designed to drive increased revenue and profitability in the Buffalo, N.Y. test stores. YCD Multimedia's software solutions will remotely deliver and manage targeted promotions and offers onto the YCD AdScreens located at the point-of-decision in the test stores.

In addition, YCD Multimedia is working with research and strategy partner, Technomic, to provide analysis of real-time transaction data. Utilizing the YCD|Platform, the parties will be able to update and modify promotions in real time, based on actual sales data of promoted products and special offers. The content for the pilot is being created by St. Joseph Content | Alchemy.

"The YCD Multimedia technology used in this pilot has allowed Alchemy to take advantage of dayparting, thereby creating exceptionally targeted content that is always relevant to the Dunkin' Donuts audience throughout the day," said Michael Chase, VP, marketing & creative for St. Joseph Content.

The pilot has been designed to meet four core strategic objectives for Kainos Partners' Dunkin' Donuts stores:

• Drive awareness and trial of Dunkin' Donuts healthier menu offering • Increase sales for the new "Oven Toasted Menu" product line • Promote Dunkin' Donuts premium coffee • Communicate the Dunkin' Deals value proposition