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DSE13: Samsung intros Smart Signage Platform for digital signage

March 6, 2013

Commercial LCD display provider Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corp., showcased the Samsung Smart Signage Platform, a new open-source digital signage platform, among its latest technology innovations at last week's Digital Signage Expo in Las Vegas.

Samsung's Smart Signage Platform is designed to simplify the digital signage deployment process while facilitating the growth of a new application ecosystem with leading software developers and content providers. Available on select Samsung large-format displays launching this year, the Smart Signage Platform is an integrated, open-source platform built around an embedded media player and software developer kit, or SDK.

"Samsung's Smart Signage Platform allows developers to create apps that enable seamless delivery of dynamic content and messaging," said Tod Pike, senior vice president at Samsung's Enterprise Business Division. "We are already actively engaged with a number of the leading content developers and look forward to welcoming more onboard in the coming months."

Samsung's new SDK for signage software allows software partners to develop customized signage applications suitable for an array of business and user environments. Backed by software developers and solution providers such as Capital Networks, Four Winds Interactive, Scala, Signagelive and Wireless Ronin, customers will have access to signage experts to help create customized solutions.

Samsung said its Smart Signage Platform is designed to provide a simpler path to deployment for organizations that are looking to transition from static signage to dynamic digital displays.

As a cloud-based solution, the Smart Signage Platform has the ability to locally or remotely send content from a Web server directly to a display. This enables software providers to distribute software updates and changes directly to displays that are connected to the platform, offering customers with a quick and efficient solution for keeping content fresh and targeted for the unique needs of their end users, Samsung said.

Powered by a System-on-Chip, or SoC, semiconductor and featuring a dual-core CPU, full codec video processor and either 4GB or 8GB of storage depending on the model, Samsung's Smart Signage Platform includes an embedded, high-performance media player which allows users to play back content without the need for a separate PC or set-back box. By eliminating the need for external devices, the Samsung Smart Signage Platform ensures clean and simple installation and operational processes, saving both time and money, the company said. The technology also supports Open Pluggable Specification platforms.

Learn more about digital signage display technology.