News

DSE to present pre-conference seminar on mobile, gestural digital signage

November 19, 2008

ATLANTA — Digital Signage Expo (DSE), Interactive Technology Expo (ITE), and Out-of-Home Network Show (OOHNS), will present a brand new half-day seminar dedicated to mobile, interactive and gestural signage.

Entitled, "Generating Brand Power with Mobile and Gestural Digital Signage," the seminar will be presented in two parts on Tuesday morning, February 24 beginning at 9:00 a.m. This seminar will help attendees best exploit marketing opportunities offered by mobile and gestural signage and will present case studies of major brands leveraging that signage to boost brand/product awareness and product sales, including Vodafone, Coca Cola, Adidas, Bank of America and Subway.

"We have expanded DSE's Pre-Conference Day because it has become very popular with attendees who want immediate benefit from an immersion learning experience that adds real value to the time they spend at the show," said Chris Gibbs, president and chief operating officer of ExpoNation LLC, the producer of Digital Signage Expo. "The things they learn here give them the opportunity to apply that knowledge as soon as they get back to the office, and they appreciate the fast return on that investment."