STRATEGIC PARTNERS
February 23, 2010
At this year's Digital Signage Expo,Digital Advertising Technologies (D.A.T.)announced a strategic partnership with AmberAlert.com, a technology company based in Phoenix.
Together, theyhave developed theDigital Eyes and Ears Project (D.E.E.P.), an initiative that hopes to decrease the number of missing children by increasing the visibility of AMBER Alerts across the country through digital signage, according to the company.
D.A.T.'s Entourage Media Network will provide AmberAlert.com with unparalleled compatibility among digital out-of-home networks to create a seamless and synergistic alert process across multiple media platforms, the company says. Entourage Media Network partners increase audience engagement by utilizing D.E.E.P. to display AMBER Alerts in places like sports arenas (Jumbotrons), airports, shopping malls, gas stations, billboards, highway traffic signs and more.
"The Department of Justice tells us that the first three hours a child is missing are the most critical for their safe return," said Harlan Lyons, CEO of AmberAlert.com. "This program and partnership with D.A.T. is a proactive approach to ensure the largest audience possible is receiving AMBER Alerts and acting as additional eyes and ears for law enforcement."
Rapid communication child abduction protocols will be enhanced through a harmonized digital distribution system. The application will leverage D.A.T.'s unified network to enhance its footprint to garner the highest amount of visibility when it is needed the most — when a child is missing. D.A.T. will leverage its strategic partnerships to implement the AMBER Alert System, initiating D.E.E.P.-enabled network screens nationwide, according to the company.
"We have the opportunity to put our technology and network to work to help law enforcement in their search for missing children," said Steve Roberts, CEO of D.A.T, San Francisco, Calif. "We'd like to leverage our proprietary technology to find missing children. We, along with participating networks, are simply doing our part to help prevent a tragedy by immediately issuing AMBER alerts."
