News
DSE announces reformatted program for 2011 conference
August 9, 2010
Digital Signage Expo (DSE) announced that it has unveiled a reformatted and further expanded conference seminar program for next year's show, to be held February 22-24, 2011, in Las Vegas.
"Our aim is to provide not only ‘cross-training' to give everyone the opportunity to see the ‘big picture,' but also eventually to create a curriculum path to certification renewal in cooperation with the Digital Signage Experts Group," said Richard Lebovitz, educational and editorial director for Atlanta-based Exponation LLC, which produces DSE.
The international tradeshow and conference dedicated to digital signage, interactive technology and digital out-of-home (DOOH) networks, will now have nine tracks with clearly defined target audiences. Client end-users from key industry categories — including arts and entertainment; banking; advertising and marketing; education; government; healthcare; hospitality; and retail and transportation — will have the opportunity to hear an outstanding faculty of peer professionals and industry specialists make presentations relevant to the digital signage and digital out-of-home marketplace, according to DSE.
The tracks and their target audiences will target several key areas:
• Digital Signage Fundamentals — Primary audience: End-users/Network Operators
 • Content University — Primary audience: End-users/Network Operators • Digital Signage Business — Primary audience: End-users/Network Operators 
 • Marketing and Advertising — Primary audience: Advertising Agency Executives/Brand Marketers • Hardware and Connectivity — Primary audience: Systems Integrators/Installers/AV & IT Professionals • Software and Networks — Primary audience: Systems Integrators/Installers/AV & IT Professionals • Interactive Technology — Primary audience: End-users/Network Operators 
 • Digital Out-of-Home Network Operations — Primary audience: End-users/Network Operators • Special Interest — Primary audience: End-users/Network Operators
In addition, on Tuesday, Feb. 22, the show will feature an all-day DOOH Advertising Summit specifically for the benefit of advertising agency executives and brand marketers, according to the announcement.
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