News

DSE 2012: Reflect Systems highlights its digital signage ViewPoint

March 9, 2012

Reflect Systems Inc., a provider of rich media solutions for delivering immersive customer experiences through technology and integrated services, said it pulled out all the stops at this year's Digital Signage Expo in Las Vegas to showcase its latest digital signage and interactive applications technology.

During the show, Reflect highlighted its ViewPoint solutions, which harnesses the power of the ReflectView 6 software along with Reflect hardware and partner offerings to deliver a strategic, scalable platform for retail and out-of-home media networks. Visitors to the Reflect booth also learned more about the recent enhancements to ReflectView and how its ViewPoint configurations, MediaPoint and TouchPoint, provide businesses with the power to drive brand experiences and customer engagement, the company said:

• MediaPoint - Designed for passive digital signage solutions, MediaPoint supports high-quality, high-definition (HD) displays aimed at customer awareness and motivation. MediaPoint enables passive media messaging, screen segmenting with images and dynamic content such as real-time information or social media content. It is suited for general customer traffic and waiting areas, store departments, endcaps and in-aisle product promotions.
• TouchPoint - Designed for interactive displays, TouchPoint supports customers' touchscreen activity and interaction with physical sensors, buttons and product lift triggers and is used in welcome areas, customer service and shopping zones such as endcaps and product demo locations. TouchPoint can also be used to integrate in-store digital media with Web, social and mobile strategies to create a connected multichannel consumer experience.

"We work closely with our clients and our premiere partner ecosystem to identify and assemble the ViewPoint solutions in a way that best meets the needs of businesses using digital media for messaging and interactive applications," said Matt Schmitt, president and chief experience officer of Reflect, in an announcement.

A silver sponsor for this year's DSE, Reflect also presented an educational session and an on-floor workshop for DSE attendees to share tips and best practices from the company's experience in powering in-store media ranging from digital signage for merchandising to interactive applications with major retailers including Best Buy, Target, GameStop and Verizon Wireless.

Read more about digital signage software.