Restaurants

DSA Signage appoints Meredith Yerkes as senior vice president

Photo: DSA

December 17, 2025

DSA Signage has appointed Meredith Yerkes as senior vice president of commercial strategy and growth.

In her new role, Yerkes will oversee all sales and marketing functions, executing a unified commercial strategy in collaboration with CEO Shokouh "Sho" Shafiei, The Cambria Group and company partners. Her primary objectives include scaling DSA's presence in high-growth markets and deepening client relationships.

"Meredith has played a critical role in defining DSA's commercial strategy during a period of rapid growth," Shafiei said in a company press release. "Her ability to align sales and marketing, drive market expansion, and strengthen client relationships makes her the right leader to accelerate our national growth initiatives."

The appointment coincides with a broader national sales expansion for the firm. To meet accelerating demand, DSA Signage plans to make several new hires throughout 2026.

Yerkes said her focus will be on aligning initiatives to deliver "measurable impact" and increasing revenue across key commercial segments.

DSA Signage specializes in visual communications, including illuminated displays and digital signage for the retail, restaurant, healthcare and transportation industries.