News

DrinksTV selects RDM for in-store network

November 28, 2006

SARASOTA, Fla. — Real Digital Media (RDM), provider of digital-signage products for establishing point-of-purchase marketing, promotions and corporate-communication networks, announced that Kyle Private Networks (KPN) has selected RDM's NEOCAST digital-signage solution to manage point-of-purchase programming and advertising to more than 600 retail stores on the DrinksTV network.

"When building a digital-signage network, it is critical to find the right partner that can scale and meet the demands of your network. Otherwise, you are back to square one," said KPN president John N. Kyle II. "With NEOCAST, we found an economical solution that offers both the precision and flexibility to reach our target audience. Furthermore, their solution's ability to support both terrestrial and satellite environments out-of-the-box gives us a tremendous advantage when dealing with retailers with mixed environments. NEOCAST is simply a superior digital-signage application that gives us all the tools we need to succeed."

DrinksTV provides programming for beer, wine and spirits.

DrinksTV programming includes short entertaining segments featuring such topics as wine pairing, the latest drink trends, party tips, trivia, plus exclusive DrinksTV "Pour It On" infotainment segments and more. Programming is updated weekly and reaches more than 33 million consumers on an annual basis.

KPN expects to extend the network to more than 1,000 stores by the end of 2007.

"KPN's deployment of RDM's digital signage solution in up to 1,000 stores nationwide is a sign of the increasing maturity of the digital signage market," said Max Engel, industry analyst with Frost & Sullivan's Information & Communications Technologies Group. "As larger entities begin to roll out these applications on a broader scale, growth in the digital signage arena will accelerate rapidly."