News

DPAA adds ABDOH and DSF to membership rolls

May 15, 2011

The Digital Place-based Advertising Association announced today that ABDOH, the Brazilian Out-of-Home Association, and the Digital Signage Federation have recently joined DPAA as the newest association members.

Founded in April 2008, ABDOH's current 16-member organization is comprised of DOOH operators in Brazil, and its mission is to disseminate information about the DOOH industry; enhance relationships between ABDOH members and the advertising community; create standardization of industry procedures; sell products and services; and to position ABDOH as a powerful tool to build strong brands.

The Digital Signage Federation [DSF], founded in February, 2010, is a nonprofit trade organization serving the digital signage industry, and its mission is to ensure that meaningful growth in the digital signage industry continues in ways that benefit its members and the industry as a whole.

"We are extremely excited about partnering with ABDOH and The Digital Signage Federation," DPAA President Sue Danaher said in the announcement. "Our objectives are aligned with ABDOH and DSF: to grow the industry through education about the sector and to create a forum in which we can establish guidelines, standards and best practices that facilitate growth. The more we can support and advance our associations' charters, the more successful this industry will become."