DOOH tops 10% of U.K. outdoor ad spend for first time

August 19, 2010

The Outdoor Advertising Association (OAA) says digital out-of-home accounted for 12.8 percent of outdoor advertising spend in the second quarter,Screens.tv reports.

Screens in public transportation sites claim the largest share of digital revenue, but roadside and retail are catching up fast, according to the report.