Retail

DOOH partnership helps 'digitize' pop-up stores, temp retailers

Photo: iStock

October 26, 2021

Smartify Media, a digital media revenue platform for retail locations, is parterning with Storefront, an online marketplace for renting short-term and flexible retail space, to digitize pop-up stores and temporary retail locations, according to a company press release.

Retailers renting temporary venues on theStorefront.com can now add Smartify's digital and content management services to digitize their locations with ease and simplicity, creating a more dynamic experience for consumers and ensuring consistency of message across online and physical presences. Additionally, landlords and property owners can begin generating incremental revenue from digital advertising generated by Smartify's network.

"Together with Storefront, retailers can significantly enhance the appearance of any pop-up location while landlords can extract greater value from their locations," Joe Kunigonis, CEO, Smartify Media, said in the release. "In addition to attracting and engaging greater numbers of consumers, retailers who digitize their locations with Smartify also gain access to the broader Smartify network of digital screens and connected media in permanent retail locations, further extending the reach of both brand and product messages."

Pop-up stores have grown in popularity among online brands and small businesses who want to have a compelling physical presence without the long-term commitments of a lease or technology investments. In partnering with and integrating into Storefront, Smartify's digital solutions are available to retailers who can get value from their pop-up store investments.

"Pop-up retailers tend to be online brands or smaller retailers who want to have a bold and powerful presence in the physical world but often lack the assets to create a digital experience that attracts consumers," Mohamed Haouache, Storefront CEO, said in the release . "By partnering with Smartify and integrating their digital capabilities into our platform, any Storefront renter can access their suite of digital solutions to dramatically enhance the aesthetics of their pop-up location and ensure consistency of message, while property owners can monetize vacant spaces."

Smartify Media is a national DOOH and In-Retail digital advertising platform focused on location based-data and the customer experience. The company, based in Boston, was founded in 2020. Storefront was founded in 2013 and is headquartered in Paris.