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DOOH on track in the U.K.

May 18, 2010

According to SCREENS.tv, JCDecaux will continue to hold the advertising rights for Britain's Network Rail stations for another five years — meaning Britain's main rail stations are probably in store for significant digital out-of-home deployments.

The $46 million-a-year contract with Network Rail, which owns most of the railway infrastructure on mainland Britain, was previously held by recent JCDecaux acquisition Titan Outdoor.


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