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DOOH market set to hit $26 billion by 2023

September 28, 2017

The DOOH market is expected to grow by a compound annual growth rate of 10.7 percent from 2017 to 2023. It will also reach $26.21 billion by 2023, according to a report by ReportsnReports.

This growth is being driven by increased demand for programmatic advertisements, as well as technological and infrastructure advancements. Other factors include:

• Boost in VR and AR experiences
• Growing demand for IoT
• Increasing availability of cloud-based platforms
• Increasing usage of LED displays

North America held the largest market share in 2016, but the Asia-Pacific region is expected to see the highest growth rate from 2017 to 2023, according to the report.