News
DOOH leader trying mobile app
August 29, 2010
Clear Channel Airports, specialists in place-based advertising targeting air travelers, recently announced a partnership with Geodelic, which incorporates location service technology into mobile apps, to produce FLYsmart, a free location-based mobile app for air travelers.
The new service shows users nearby retailers, restaurants and other destinations. FLYsmart lets them find services and amenities in terminals, including newsstands, gift shops and restaurants. The app also offers maps of terminal concourses, live feeds of arrival and departure information and information for hotels and services around the airport.
The app is currently available for Apple iPhones; versions for Android and BlackBerrry smart phones should be available later this year. The launch airports include Atlanta, Boston, Chicago's O'Hare, Dallas Fort Worth, Denver, Detroit, Philadelphia, Phoenix, San Francisco and Seattle. Smaller airports will come online each week.
"By leveraging our vast airports network, latest digital technologies and the power of mobility, we're creating compelling and exciting ways for brands to engage and reach new audiences," Clear Channel Outdoor CEO Ron Cooper said in the announcement.
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