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DOOH audiences see 26% increase

June 8, 2020

DOOH indoor audiences have increased by 26% since an all time low near the end of April, according to a press release by Quividi. The company used its DOOH Indoor Traffic Index Pulse to measure weekly audiences across regions and verticals.

Of the verticals, malls saw a 46% increase and boutiques saw a 43% increase. Other data points include:

• Food retailers saw a 27% increase.
• 18% increase for entertainment.
• 17% increase for transportation.
• 11% for corporate.

Of the regions, Pacific, South East Asia and Latin America had increases of  59%, 57% and 24% respectively. North America and Europe increased by 22% and 21%, respectively, according to the release.