News

Diversified president to lead digital signage session at GlobalShop

February 21, 2008

KENILWORTH, N.J. — Diversified Media Group, a network management and systems engineering company for digital signage networks, announced that its president, John Melillo, will head up a session at GlobalShop, the world's largest annual trade show dedicated to in-store marketing and retail design. The session, entitled "Digital Signage Project Management: From Pilot to General Roll-Out," will be held at GlobalShop in Chicago on March 19, from 2:30 to 3:30 P.M.

The panel will discuss how digital signage can build brand, create shopping experiences and move product. There will also be a group of experts participating, including Pat Hellberg of Nike, Tim Hunter of Tim Hunter Design and Stephen Platt of the Platt Retail Institute. The panel is expected to delve into how the needs of the brand are supported by current market research, how the creative is designed to deliver the most appropriate message and how it is all brought together with overall project management. 

"The key to success is defining the client's objectives, isolating their expectations — and then managing and delivering on those expectations," Melillo said.