DOOH Advertising

Displayce teams with TikTok to extend mobile campaigns to DOOH screens

Photo: Displayce

January 30, 2026

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Displayce is teaming up with TikTok to bring TikTok campaigns to life beyond mobile campaigns to DOOH screens across Europe.

The partnership enables campaigns to appear on high-visibility DOOH screens, like JCDecaux, Ocean Outdoor or Bauer Media, located in key urban areas, high-traffic zones and spectacular screens at landmark locations, according to a press release.

When used alongside social campaigns, OOH can boost overall effectiveness by up to 20%, strengthening engagement, awareness and message recall across platforms, according to IPA Databank research.

"Partnering with TikTok reflects our commitment to accelerating the growth of programmatic DOOH through strategic alliances." Pablo Fugazza, adtech partnerships director at Displayce, said in the release.

Through its media platform Displayce connects advertisers and agencies to more than 1,800,000 billboards in 80 countries.

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