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DISE digital signage platform supports never.no mobile interactivity option
January 11, 2010
Never.no, a provider of the technology that enables people to use their mobile phones to interact with a video display, today announced a partnership with the developer of the DISE digital signage platform, Klocktornet AB. Under the agreement, Klocktornet, headquartered in Karlstad, Sweden, will offer customers around the world the DISE Digital Out-of-Home (DOOH) solution with the option of interactive capability.
"We have seen increased interest in mobile phone interactivity from our resellers and distributors, but they don't necessarily know all the possible ways the technology can be used," said Tobias Ekmark, Klocktornet sales and marketing partner. "The partnership with never.no gives us a unique opportunity to educate the market about interactive technology and all its benefits, including instant customer feedback. In fact, that benefit will be key to our ability to demonstrate the technology's effectiveness. DISE is a high-end solution, and we believe this partnership with never.no will live up to our high standards."
The never.no Interactivity Suite is a video platform that enables audience participation by modifying the video stream based on live, user-submitted content. Able to function with traditional TV, Web TV, IPTV, and mobile TV platforms, never.no products power interactive TV formats and entire channels by enabling viewers and consumers to participate through mobile phones and the Internet.
"Never.no's partnership with a highly regarded brand like DISE is an important step toward DOOH interactivity becoming a critical element in the marketing mix used by advertisers worldwide," said Lars Lauritzsen, president and CEO of never.no. "The combination of our two products, DISE and the Interactivity Suite, has the potential to offer exciting synergies that will benefit both new and existing DOOH advertisers worldwide."
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