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Digital, video, wireless: The future of ‘alternative' out-of-home advertising
January 8, 2008
Mediapost: A PQMedia benchmark study finds that outdoor advertising is taking advantage of digital, video and wireless technologies to become the largest component of what is described as the "alternative" out-of-home advertising sector. eMarketer forecasts that out-of-home video advertising spending in the United States will total $2.3 billion in 2011, up from $1.3 billion in 2007 partially as a result of the falling costs of flat-panel LCDs, combined with the emergence of IP and wireless Internet technologies.
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