Digital signage to see boost in retail, education

May 21, 2007

CRN Canada: NEC Display Solutions, based on Itasca, Ill., recently wrapped its digital signage summit. Some of the highlighted applications:

A retail store in Berlin that attracts shoppers (particularly of the male variety) by using rear projection to broadcast lifelike digital images onto its storefront windows of women modeling lingerie.
An Adidas store in France that has opened a high-tech retail center on the Champs-Elysees, where consumers can digitally custom-build their own running shoes and then model their digital kicks in a virtual mirror.
A Madrid billboard that enables nearby cellphone users to broadcast their own SMS messages for public viewing.