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Digital signage showcases Canada at the Olympics

August 8, 2012

The Summer Games are in full swing in London, but behind the glamor of the competition, hundreds of governments and dignitaries are putting their countries' many products and services on full display for an international clientele.

Among the governments, Canada's Department of Foreign Affairs and International Trade opened Canada Olympic House in London's Trafalgar Square, deploying digital signage displays to help showcase Canada's leading industries and businesses.

As one of the sponsors, Christie provided several digital displays featuring Christie MicroTiles and ChristieEntero LED rear-projection cubes at Canada Olympic House. The facility opened on July 27 and will operate through Aug. 12, serving as the Canadian Olympic Committee's space for athletes, their friends and their families. Additionally, Canada Olympic House will host business leaders and government dignitaries, showcasing the nation's leading industries and businesses.

Christie's partnership with DFAIT at Canada Olympic House in London includes a large lobby display of up to 37 Christie MicroTiles and four 72-inch diagonal Entero cubes, the LED-based ultra-high resolution projection display system, for the House's Business Club. Both displays show a video and graphical montage highlighting Canada's leading sectors and landscapes. Float4 Interactive is providing the interactivity kit to allow multiple users to interact with the displays.

Business leaders, government dignitaries, world-class athletes and executives from all over the world are expected to attend the various events to be presented at the facility, according to the announcement. This includes a special Information Communications Technology Day on Aug. 6 put on by Invest in Canada in association with the Financial Times, and a technology showcase organized by Invest Ottawa on behalf of the Consider Canada Alliance.

"As a leader in the ICT sector, Canada long ago recognized the importance of fostering innovation and creating the right business environment to attract world-class companies to our shores," said International Trade Minister Ed Fast, in the announcement. "With our low taxes, strong and stable economy, significant research and development incentives, and highly educated workforce, Canada continues to be a premier destination of choice for foreign investors. Christie's revolutionary digital cinema technology and powerful visual displays highlight how Canada's competitive strengths and economic vision benefit a global audience and drive economic growth here at home."

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