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Digital signage program offered at Texas State Tech
June 28, 2010
Texas State Technical College (TSTC) has launched the first digital signage technology associate's degree program in the U.S.
The two-year degree is offered completely online in a virtual classroom environment and includes courses on digital marketing, design and scheduling. This is the first time a college is pairing a graphic design degree with marketing strategy and applying it to the digital signage medium. Students will use Scala software to create content and manage playlists, as well as learn how to identify audiences and measure and track digital marketing results.
Currently, TSTC has five students enrolled in the program with 10 more applicants that are expected to start this fall.
The college evaluated software from five digital signage software vendors before choosing Scala.
"After seeing the application in action, our college was so impressed with the ease of operation, we knew it was a great choice for our four campuses," said Patricia Lister-Golin, program specialist in Digital Signage Technology at TSTC.
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